APA Monitor on Psychology
National Geographic is very unique indeed.
The National Geographic is aimed at not only males (who are the majority of their readers) but females too. Who are around the age of 40 years old, and have a median household income of about $70,000. And according to their media kit, only about 40% of them graduated from college. There are a lot of car and medicine advertisements, which usually is geared towards a middle-aged audience. Cars more towards men however, there is also a Twinning’s tea advertisement, which I think, is more of a feminine advertisement, although, anyone at any age drinks tea.