I have occasionally read Salon articles from Facebook and Twitter but I never really thought about what they do as an online magazine and what their goals are for their readers. Surprisingly, Salon’s audience is primarily male, college educated and making almost $100,000 a year. Their median age for readers is 36 years old. Besides the specific ads targeted to me, one ad I saw was for a technology-consulting firm. The magazine seems to be more aimed and agreeable to Democrats and more specifically, democrats who are also in the millennial generation as well. For example, there was a second video ad all about how we “like” things on Facebook and finally in the end, they say its time to start loving things like this new Chevrolet. So you can tell they are definitely reaching towards people in their late 20s and 30s- who can afford a new Chevy at least.
National Geographic is very unique indeed.
The National Geographic is aimed at not only males (who are the majority of their readers) but females too. Who are around the age of 40 years old, and have a median household income of about $70,000. And according to their media kit, only about 40% of them graduated from college. There are a lot of car and medicine advertisements, which usually is geared towards a middle-aged audience. Cars more towards men however, there is also a Twinning’s tea advertisement, which I think, is more of a feminine advertisement, although, anyone at any age drinks tea.